December is the time of holidays and gift-giving traditions. Our marketing agency also got some presents. We are always thankful for the recognition of our work from industry portals. Check out what areas of our daily work were awarded.

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The holidays seem to put everyone in a giving mood. To assist you in your search for a partner, The Manifest compiled this list of the TOP marketing agencies in Poland. The American portal placed our team on the 15th position in the December list of Poland’s Top 20 Branding Agencies. …

Shopping frenzy, million ads informing about attractive offers? It has to be that unusual and crazy day of the year — Black Friday. Does everyone love it? Who is gaining, and who is losing? How not to be fooled and not lose your head during the shopping fever? Let’s look at the “most profitable day of the year” phenomenon.

The time from the last Friday of November going through the end of December is associated with the time of increased pre-Christmas preparations. The crowds that storm malls and supermarkets in search of gifts seem to be endless. The sale date is not accidental. Black Friday has its origins in the middle of the 20th century. To celebrate Thanksgiving, falling on the last Thursday of November, many American cities began to organize parades attracting many. …

Fall is a time of color and harvest. What can marketing agencies collect during this time? For example, awards from industry portals. During November, Design Rush awarded our agency in many categories. These are the rankings that gratify our team.

The Design Rush team noticed our activities in the field of graphic design — we were placed in the Top Branding Agencies Of 2020 and Best Logo Design Companies rankings. Our daily work on designing websites also gained recognition, as evidenced by the Top Web Design Companies Of 2020 ranking distinction. Our social media campaigns reached not only the target group of our clients but also Design Rush analysts — you can find our agency in the Top Social Media Marketing Companies Of 2020 ranking. The efficient marketing activities of our team have been recognized in their category (Top Digital Marketing Agencies Of 2020). …

Each website, e-commerce site, or app is designed with specific recipients in mind. It is important that the final digital product is tailored to its users’ needs and requirements and meets their expectations. How to find out what our future clients care about? This is one of the tasks of our interlocutor. Adam, a UX solutions specialist at You’ll, shared with us the details of his daily work.

What is UX and UI for you?

Adam Kuźma: UX stands for User Experience Design, which is a process of creating meaningful and relevant experiences and interactions between the user and a product or website, enabling them to perform selected tasks efficiently and smoothly. UI (User Interface Design) is responsible for the presentation and is a visual point of interaction through which the user communicates with the product. UI is the look, the impression, and intuitive. The metaphor well illustrates it — after entering the restaurant, we see chairs, tables, and a place setting, i.e., the entire interior. UI is what we see right away. UX includes food, service, background music, and lighting. …

People who say one thing and do the other are usually said to be unreliable. Does this adjective also fit the description of companies that do business under the disguise of ecological activities, even though their real actions are harmful to the climate? There is a more precise term to describe such actions. It’s called “greenwashing.”

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What is the shortest definition of greenwashing? It is a situation when the brand boasts about its alleged concern for the environment, while in practice, its actions are harmful and non-ecological. You might think that this is a new term coined by scientists in the age of increasingly violent climate change. In fact, the concept of greenwashing dates back to the 20th century. It is difficult to indicate the birth of the term clearly. One version of the events points to the end of the 1960s and the American nuclear power plant’s image-building activities. The advertising campaign created for this facility spoke about the positives of the transition to nuclear energy. Still, it did not mention the negative sides of this industry, such as radioactive waste or high risk during work. …

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designed by youll.be

Joanna Staniszewska

The word “logotype” comes from Greek and is combined with two words: “logos” (a word) and “typos” (a painting). Now we distinguish the graphical element (signet) and the name of the company/brand (logo), while the text itself is called a logotype. To understand each other, humans invented languages, and visual language, regardless of symbolism specific to the cultures, is universal comparing to verbal.

At You’ll, we put the needs of our clients first. We are a boutique communications agency that focuses on aligning business objectives with values.

We are honored to announce that Clutch has named You’ll a leading B2B company in Poland! As one of the top agencies in Poland, we are so thankful for you, our clients, for making this award possible.

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Clutch is a Washington, DC-based B2B hiring resource. Their site organizes service providers according to their service lines and geographic locations. …

Joanna Staniszewska

To prepare a brand coming into a new market we pay attention to practical aspects and tools related to content translation, adequate to the local market. We think that content, written in the most popular languages is enough to make the brand visible in different markets. Is it really true?

On one side, globalization means we have more access to knowledge since the younger generation starts using multiple languages to communicate and the technology gives us broad access to the variety of materials. On the other side, there is a difference in receiving the information and the ability to absorb information characteristic to certain cultural contexts. …

About

Youll.be

We have substantial experience in digital services, understanding of trends, technologies, and audiences, as well as a strong desire for future-proof solutions.

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